How Consulting Firms Can Harness CRM for Growth During the New Normal
There may be no better time for consulting firms to rethink their client-engagement models. The business environment is changing rapidly; Covid-19 has accelerated digitization. Implementing customer relationship management (CRM) platforms has never been so important for consulting firms that must find new digital ways to engage and work with clients, partners, and employees while increasingly conducting business remotely. In fact, some consulting firms failed to use their CRM systems to their full potential during the pandemic.