Step-by-step guide to collecting more Google reviews. Best practices for managing reviews. Top tips to optimize your GMB listing.
What are Google reviews and why do they still matter?
Google reviews are user-generated comments that current or past customers can post about businesses on Google. They include a rating out of five stars that is calculated into a business’s average star rating.
Today, Google reviews impact the customer journey more than ever. Reviews influence 88% of consumers in discovering a local business. And Google currently hosts the most visible reviews on the internet. According to a recent interview with Neil Patel, collecting as many reviews as possible should be your main focus when it comes to getting found and chosen.