How activating first-party data with personalized language can save marketers in a post-cookie world.
Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will effectively talk to audiences. Companies are sitting on a wealth of first-party data that customers have agreed to share; it’s time to activate it.
In Forget Cookies, Persado presents a new way to use personalized language to activate first-party data. Learn how to:
Prepare your business for a world after cookies
Activate customer data to create more effective personalized messages
Personalize language across the customer journey without third-party cookies
Deliver personalized language at scale with AI and machine learning
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