The roles of sales and marketing have blurred over the years. As buyers increasingly self-educate their way to a purchase decision, it’s become clear that marketing owns the entire journey. But if that’s the case, where does sales fit in? And whose lead is it anyway?
To get the unfiltered truth, watch CMO Confessions where we debate “Whose Lead Is It Anyway” and deliver hot takes on everything from MQLs as a ridiculous measure of success to whether sales should actually get integrated into marketing (oh yeah, we are going there).
Our panelists are:
Latane Conant, CMO, 6Sense
David Fortino, Chief Strategy Officer, NetLine Corporate
Mark Bornstein, VP, Marketing and Chief Evangelist, ON24
If you are ready for some serious truthiness, get ready. This will be a webinar to remember. Watch now!