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"The Tech Marketer's Guide to accelerate Growth"
90% of marketing leaders state that growing brand awareness and value is one of their main objectives over the next 12 months. Creating brand awareness, improving positioning, and fine-tuning and recession-proofing your strategy are keys to any tech company’s success. At the same time, resources and budgets are more limited than ever, so it can be hard to identify where to focus your efforts.
This eBook delves into 7 key strategies that will help accelerate growth for your emerging tech business:
- Build Your Culture
- Invest in Your Growth
- Create Awareness and Visibility
- Understand Your Competitive Landscape
- Be Customer Centric
- Host Events
- Plan for the Future
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.
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