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"How the Insurance Industry is handling the Cookie Crunch"
From omnichannel tracking to personalization - how are Insurance brands preparing for the inevitable?
When Google announced the delayed phase-out of third-party cookies, Insurance leaders everywhere breathed a sigh of relief. After all, that means more time to prepare.
Yet, 14% of Insurance leaders still fear the loss of business post third-party cookie deprecation. The battle is far from over, and the transition will come sooner than you think.
We surveyed some of the top Insurance brands and top-level executives across P&C, Life, and Health Insurance to find out how they’re preparing for the looming ‘cookiepocalypse’.
Download the POV to explore:
- Our six key areas of understanding, which include business impact, omnichannel tracking, ability to execute, and more
- The pros and cons of either developing your own first-party data answers or relying on partners to develop a solution
- How Acxiom can prepare you to align with your metrics and customers
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