"From Information to Insights -- Understanding Big Data Online"
Marketers are sitting on a veritable gold mine of customer intelligence -- one that remains largely untapped. Learn how to extract value from the ever-increasing volume of customer-related information.
Never before have digital marketers been blessed with such immense quantities of online customer data, yet been so incapacitated by how to use it. Marketers are sitting on a gold mine of customer intelligence – one that remains largely untapped because the advent of big data has yet to be followed by established practices for managing and utilizing such data.
This paper explores ways to collect, store, and extract value from the ever-increasing volume of customer-related information, including:
Social network stream data
Social profile dataTransaction data
Clickstream and third-party data
Find out what big data means for your marketing organization, and what you can do about it today.
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