In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion.
In this eBook you will learn:
Why content promotion is so important
The channels of content promotion
The tactics of content promotion
The tools of content promotion
How to budget for content promotion
The information outlined in this eBook lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience.