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Connecting Attribution and Media Strategy: A Meeting of the Minds
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"Connecting Attribution and Media Strategy: A Meeting of the Minds"

Guide to Marketing Attribution and Media Strategy

Data-Driven Optimization: A Guide to Attribution and Media Strategy, co-created by Conversion Logic and Rise Interactive, offers comprehensive insight on all things attribution. Covering both technology and agency-side implementation, this ebook includes:

  • 3 steps to attribution readiness
  • How to successfully kick off and run an attribution program
  • The difference between MMM and attribution, and which one is right for your business
  • The role of attribution in media strategy and optimization
  • How to realize 30-50% gains and see ROI in the first 90 days of your attribution initiative


Offered Free by: Conversion Logic
See All Resources from: Conversion Logic

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