Symantec™ Extended Validation (EV) SSL Certificates can be a key factor in helping increase customer confidence during online business transactions. More confidence can mean more conversions for customers with EV SSL certificates. Symantec EV SSL turns address bars green in high-security browsers for an extra layer of website security that customers can see and trust.
As customers increasingly choose to shop, share, bank, and view accounts online, they have become more savvy about security. However, concerns about identity theft and fraud still keep many website visitors from completing, or starting, their transactions online. They need to be reassured that the confidential information that they share will be protected from malicious activity.