Advertising and marketing isn't one-size-fits-all.
You’ve decided that you need to advertise to get your business where you want it to be. Step one complete. It’s steps two, three, four, sometimes even five, six, and seven, that make the advertising waters murky. As a business owner, you get e-mails, phone calls, and salespeople knocking on your door promising the best solutions all day. Let’s start there: advertising and marketing isn’t one-size-fits-all. There are things we know as fact, thanks to the wealth of research and data marketing platforms collect. There are things that we can count on working (and things that we know won’t), because we’re an advertising and marketing company with countless years of collective experience.
But here’s what we do know for sure: you need to know who you are, what you want, and all of the options available to make your business goals a reality.
Use this guide as a very first step, before you let another salesperson tell you what you need. Put in some time, thought, and research, so you can tell the next salesperson what you need. You know your business better than anyone else. Start there. Start with knowing. And then, start advertising.