As a Marketing Professional your campaigns drive a large percentage of closed deals in most large enterprises and the VP of sales wants to be able to see just how much pipeline marketing is teeing up for his or her team to close.
Marketing and sales are part of the same demand generation team in most companies, but sometimes it doesn't feel like it. Keeping marketing and sales in alignment is a tough task because too often marketing's data is siloed in a marketing automation system and sales' data is siloed in a CRM system like Salesforce. Consequently, the sales team may have no idea what marketing is doing beyond the leads that get tossed over the fence to them, without knowing whether or not they are qualified.
Download this white paper to learn best practices for enhancing funnel analytics inside Salesforce with efforts to optimize the company's marketing mix, align sales and marketing and drive more revenue.