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From speed to efficiency and cost-effectiveness, DIY surveys have disrupted the traditional market research model for the better. These user-friendly surveys are a significant part of the future of the consumer insights sector.
According to Greenbook’s recent GRIT report on agile methods, DIY research is a part of at least 72% of researchers’ future plans. Additionally, another report cites that 70% of market research professionals will be transitioning to DIY tools in the next twelve months.
At OnePulse, we understand what can make or break a positive DIY survey experience, and that a smooth transition from traditional research methods to an agile, DIY research approach is key. In this guide, you will learn what use cases align best with DIY market research – and how to successfully plan your DIY survey work.
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