Breaking down data silos to deliver superior customer experiences.
In the world of consumer marketing, social media rules. Many B-to-C companies are trying to take advantage of this phenomenon by setting up dedicated teams to monitor individuals’ comments and provide timely responses.
But without tying the "unstructured" data obtained through social media channels to other sources of information about the customer, are these companies really leveraging their data effectively?
Read this industry article, "How Big Data Can Solve Marketers’ Social Engagement Challenges," to learn about:
Why Big Data is an asset, but packs even more punch when it’s tied to other customer data sources
How to combine Big and Small Data to automatically generate timely, relevant interactions via the customer’s preferred communication channels
The importance of finding a Big Data solution that resolves data disconnects and empowers marketers to deliver better customer experiences
Stay on top of the latest trends by reading this timely article.
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