Higher Revenue, Happier Customers Part 1: Creating a Software Licensing Win-Win with Recurring Revenue
We live in a customer-centric, software and services-focused world. Customers are now driving decision making, and they increasingly expect immediate access and value-based pay-as-you-go options for goods and services. There is a strong trend toward recurring revenue models, based on usage, consumption, and subscriptions, which better reflect how customers think about price and value today. If you're considering moving to recurring revenue business models for your products and services, you’re not alone.