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"Emerging Trends at the Point of Sale"
Checkout Turbulence: Ingenico and FreedomPay Study Reveals Shoppers’ Frustrations and Desires at the Point of Sale
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The biggest point-of-purchase challenge facing merchants is security.
The biggest opportunity for the point-of-purchase/buying experience is moving beyond EMV insert and magnetic stripe cards to contactless and digital wallets.
Breakdown/friction points in the point-of-purchase experience include technical challenges and fear of data breaches.
Consumers expect to earn rewards on everything they purchase.
Though they may not know the acronym, consumers are familiar with EMV technology and its benefits.
Consumers like contactless payment cards because they are easy to use and convenient.
When it comes to competing payment software systems, merchants need to recognize that if consumers think there is a chance their identity or credit card information will be compromised, they will walk out the door.
Point-of-purchase hardware performs generally well, though glitches are a particular frustration for both merchants and consumers.
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