"Health and Beauty Brands in the Engagement Economy - How to Preserve the Human Touch on Digital Channels"
While consumers gravitate towards the digital space, they still crave the personal, human experiences they’re used to in stores.
Regardless of the health and beauty products in your particular line (hair colors, shampoo, makeup, etc.), consumers expect an informative sales process and want brands to treat them as individuals and offer personalized consultation services.
To succeed in the engagement economy of this digital age, it’s imperative for brands to forge relationships with customers, across every touchpoint—across the entire customer journey - but how?
This whitepaper covers:
The shifting expectations of today’s health and beauty consumers
The digital opportunities available in the health and beauty industry
The overarching challenges facing brands in the digital-first economy
How human-to-human engagement is possible on digital channels