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Why Master Data Management (MDM) Matters to Business Intelligence Strategy
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"Why Master Data Management (MDM) Matters to Business Intelligence Strategy"
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Learn why an effective business intelligence or analytics strategy requires there be a single, centralized view of trustworthy data.

When asked about which technology investments they plan on making at their organizations, many Chief Information Officers often look to initiatives like business intelligence (BI). But how does master data management (MDM) complement and help drive a successful BI initiative?

Download this guide to learn:

  • How business intelligence benefits organizations in the banking, manufacturing and healthcare industries
  • How having a single, holistic view of customers is necessary to properly segment customers, deliver targeted marketing campaigns and increase the lifetime value to your organization
  • Why organizations must consider each of their data categories or domains holistically to accurately analyze their fractured customer, product and location records across division environments

Regardless of the industry, organizations rely on business intelligence solutions to generate accurate reports and make informed business decisions. But without an MDM solution that creates a golden record shares reference data across domains, BI software cannot draw on trusted data to deliver reliable insights.


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