Don’t Let These Missteps Trip Up Your E-Commerce Strategy
Comparison shopping engines (CSEs), like the rest of the e-commerce landscape, are constantly changing. Because each CSE has different data requirements, many e-commerce managers have difficulty navigating this channel.
To make the journey easier for retailers, ChannelAdvisor produced the “Top 5 Comparison Shopping Misconceptions” white paper to illustrate common error mix-ups that can be easily avoided.
This white paper takes an in-depth look at why you need to understand how your products are displayed to shoppers, stay on top of your performance for the first 1-3 months of a new CSE program and see which products are converting AND which products are influencing a purchase.