How B2B marketers are creating more engaging and more valuable virtual events in an all-digital world.
With the growing adoption of virtual events in our digital first world, today’s prospects and customers are no longer satiated with static, impersonal experiences. And the unfortunate truth is that the demo webinars and text-heavy slide-by-slide presentations simply don’t cut it anymore, nor do they do much to accurately gauge interest and engagement.
This new research from PathFactory and Heinz Marekting will help you:
Uncover the foundations of today's virtual event experiences
Deconstruct the entire virtual event lifecycle
Identify trends, challenges and opportunities for you to learn form and implement
With this insight you’ll be able to captivate the audience and create a successful virtual event!