New Wave of Video Adoption Fuels Digital Transformation
Video technologies are taking their turn in the corporate spotlight. Adoption of business video solutions surged during the first half of 2020 as COVID-19 quarantines spurred a new temporary class of work-from-home employees to experiment with video capabilities as a means to stay productive and engaged.
Accelerated adoption rates for Cisco Webex, Microsoft Teams, Zoom and a host of other collaboration services have seemingly transformed video into an overnight enterprise sensation. In reality, however, the new attention focused on these solutions is only crystallizing a video revolution already well underway in the workplace. Even before the COVID crisis, 49% of workers participating in a fourth quarter 2019 Wainhouse survey of 2,004 individuals reported that their viewership of business video had increased over prior-year levels.
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