This eBook is the blueprint all commerce marketing organization need to begin or refine their content strategy!
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
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How brands like Food52 have defined the content & commerce model
Why content enhances customer trust
How to assemble a content dream team
The types of content every commerce company needs
Top examples from leading brands on excellent content-driven experiences
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