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"The Content Wrangler's Guide to Creative Harmony"
Elevate your brand with better file organization, sharing, and analytics
There is no denying the potential power of a single piece of creative content. After all, an image is more than just a creative file. It is many things — storyteller, emotional connector, teacher, or even motivator. It has the capacity to tell your brand’s unique story. It can move your audience to tears or drive a complicated point home. Because of this, your entire organization, in one way or another, relies on your creative assets — the videos, images, audio files, and documents — that personify your brand.
But mayhem can quickly unfold. Your creative library and team are growing larger by the day. More collaborators, departments, and partners need access to files. Your design team is under water. And, that “black hole” that used to be your shared drive is testing every ounce of patience you have left. Even Sherlock Holmes can’t find what he needs in there!
You are sick and tired of the daily strains and struggles. We get it. But, we also know that you’re not alone. Many brands may look like they have it together but are hard-pressed to make it all happen.
To them, and you, we say, “There is another way!”
In this guide, we’ll arm you with the information, exercises, and inspiration to help you and your organization get more out of your creative and marketing files. We’ll introduce you to digital asset management (DAM) and the systems that can make the whole DAM thing work. But more to come on that.
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