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"The Content Marketing Maturity Map"
Content marketing experts have identified five levels of marketing team maturity on the journey to building a data-driven and results-oriented operation. Find out where your team fits.
Where do you land on the content marketing maturity map?
Assess your strategy, content team, content development & distribution, budget, and measurement to find out where you fit, as well as what you can improve to reach the next level.
Landmark 1: Reactive – Unplanned & Spontaneous
Landmark 2: Adaptive – Speculative, Aspiring Editors
Landmark 3: Correlative – Established & Accountable
Landmark 4: Adaptive – Versatiles & Results-driven
Landmark 5: Predictive – Personalized & Automated
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