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The Complete Guide To Expertise Marketing - the Next Wave in Digital Strategy.
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"The Complete Guide To Expertise Marketing - the Next Wave in Digital Strategy."
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ExpertFile is changing the way organizations position their expertise to boost revenue and reputation. Our award-winning SaaS solution and online expert search engine helps better present your organization’s expertise online, making it more discoverable. This generates better quality sales leads, improves search rank and increases media coverage. Your organization has experts - it’s time to show your smarts.

More than ever, organizations are being challenged to generate bold new ideas that build affinity, increase mindshare with their audiences and ultimately, drive revenue growth for their business. There is strong evidence that customers require a human connection from organizations; people buy from people. Given all the hype about next-generation technologies such as artificial intelligence, we should not overlook the “collective intelligence” in our organizations and how we can promote expertise to better engage and connect more meaningfully with a range of audiences. 

Successfully positioning employees as brand ambassadors can be transformative. Here, we explore a new model which focuses on helping organizations tap into their invisible experts. We invite you to take a closer look at how you present your subject-matter experts and their content. Done right, expertise marketing quickly yields an attractive return on investment (ROI); it has been proven to boost sales revenues, brand visibility, market reputation and internal collaboration. 

We’ll discuss changes in audience behaviour and show you how to support meaningful conversations with key audiences. We’ll explore how to aggregate expert content online and how to present the value of your experts to media, customers and partners. In addition, we’ll address key market trends that are driving the growth of expertise marketing and how it integrates with existing initiatives such as digital transformation and thought leadership programs. 

In the end, we want to help your experts successfully represent your organization and drive meaningful conversations with audiences. It’s time to show the world your smarts. 


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