You conduct regular analysis of your own Facebook, Instagram, and Twitter accounts, but are you doing all you can to get to know your varied social audiences?
Before you set your social strategy, it's essential to have a solid understanding of your brand's unique audience segments. Who do you want to reach, build awareness with, support, or sell to—and are you reaching those people?
Inform your roadmap for the next week, quarter, and year by conducting an audience analysis that chops your social audience up into significant segments, which mirror traditional marketing personas and aid content creation.
This guide will walk you through best practices for learning about your different social audiences, what they're attracted to, and, ultimately, what your brand could be doing better to win.