Developed by Kangaroo, this guide will help business executives, directors and marketing professionals find innovative solutions to retain brand loyalty in the modern marketplace.
As America’s leading household brands continue to lose market share, companies everywhere are looking to solve the challenge of retaining brand loyalty. Smartphones and content have reshaped the market, and today only 23 percent of U.S. consumers consider themselves loyal to any brand. To maintain relevance in an ever-shifting market, brands must continually search for new ways to stay in front of their customer base.
This guide is intended to help brands solve this complex challenge by providing vital information surrounding:
Avoiding the erosion of customer loyalty
Earning business through engagement
Using loyalty programs to influence behavior
Variations on rewards programs
Building customer relationships through data analysis, experiential marketing, and content marketing
Download our free guide to learn more about the future of brand loyalty in digital marketplace!