In this 42-minute audio, learn the 9 truths of selling, exploring each in depth so you can see how they play out in the real world.
For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change).
Learn about the 9 Truth-Bombs of Selling (Chapter 2 of Gap Selling).
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