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Sales Enablement vs Sales Engagement & the Future of Selling

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"Sales Enablement vs Sales Engagement & the Future of Selling"

First let’s answer the question of what is Sales Enablement and how is it different from Sales Engagement.

Defined concisely: Sales Enablement is equipping a sales organization or salesperson with the tools and information needed to perform their jobs effectively. Sales Enablement is a specific and specialized role in many organizations, typically reporting into Sales Operations or the Marketing department. The Sales Enablement role focuses on both the sales process and customer journey, bridging the gap between marketing, sales, and customer support.

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