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Re-inventing CRM and Loyalty
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"Re-inventing CRM and Loyalty"
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Gain a comprehensive understanding of the available CRM technologies, and the advantages they can offer to stay ahead in the competition.

With the rapid pace of technology evolution, most CIOs struggle to form strategies that deploy technology intelligently to solve for customer engagement and retention. “We address these challenges by helping client leadership define a strategic vision for loyalty and CRM particular to their business,” explains Gerard Whelan, President, Customer Loyalty, U.S., Aimia.

In addition, Aimia has a now well-established track record in deploying SaaS based-solutions that reduce complexity. Aimia’s expertise in running unique programs for multiple clients across the globe has helped the company in developing innovative solutions for their customers. Aimia is distinctively capable of planning transformed customer experiences through research, application of best practices and proprietary economic modeling which result in objective, practical guidance C-level audiences can execute within their organization’s current footprint.

Today, Aimia is working to build a U.S. coalition loyalty program, which has the potential to be a major market changer.


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