Four Trends that Will Shape How Future Packaging is Done, and Who Will Do It
Product packaging has always been the realm of marketing departments. But purely design-driven packaging decisions often inflate costs further downstream in the supply chain. That’s why clear communication and integration of packaging and distribution functions is critical to control costs. Logistics professionals who seek broader supply chain leadership roles need to understand four important trends have prompted CPG manufacturers to rethink how they manage packaging. This new whitepaper explains these trends and their implications.