This Frost & Sullivan brief will identify the primary barriers to adoption and highlight best practices for overcoming resistance, including what role superior design and ease of use can play in achieving mass acceptance of video conferencing as a business tool.
In the past, employees have expressed frustration with video conferencing tools, citing fear over whether the technology will let them down at a crucial discussion point; uncertainty about basic conferencing do's and don'ts; and concerns over their ability to master the technology. They are often uncomfortable using business-grade video conferencing systems due to the misconception that the technology is much more complex and cumbersome than its consumer counterparts. This is a common myth, despite the fact that the technology on the market today is much more user-friendly than what many organizations may have deployed even just a few years ago. Overcoming these barriers is critical for companies that want to reap the benefits of video conferencing and maximize their Return On Investment (ROI).