The direct-selling movement is accelerating for B2B brands in the wake of COVID-19
A growing number of B2B end-users want to buy direct from the factory. This is triggering a shift in go-to-market strategies. We surveyed more than 600 manufacturers to gain insight into the evolving landscape.
This executive summary and findings report reveals:
Why manufacturers decide to sell direct
Future plans to invest in direct selling channels
Anticipated distributor reactions
The role of marketplaces like Amazon
Available On-Demand: Manufacturers, Meet Your New Customer
Watch James Dorn and J Schneider talk through the issues raised by this report, including how to avoid jeopardizing existing distribution channels.
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