Improve Your Direct Mail Results with AI and Machine Learning
Are you struggling with disappointing results from your direct mail programs? Let’s face it, this well-established media channel is not without its challenges, not least of which are ongoing increases in postage and production costs. Unfortunately, traditional tactics like segmentation and statistical regression, while once at the forefront of predictive analytics, are no longer achieving the desired results. Learn how machine learning can help you in your direct mail marketing.
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