A job description is more than an ad for an open position – it's an ad for your company. Job seekers are consumers, and they'll want to be sold on your company before they apply. Represent your company well with error-free writing, a sharp logo and a welcoming voice. It's essential to create a well-crafted job description that reflects your company's standards, culture and brand in a positive, powerful way.
So what makes a great job description, the kind that attracts the right job seekers and motivates them to apply? It's easier than you think, if you include key elements and opt for straightforward information over “fluff”.