Customers and market trends are changing faster than ever. Capturing customers’ attention and getting them engaged can seem like a daunting task. The answer is in your data: from website analytics, e-commerce tools, digital ad performance, to your CRM.
Every single system business uses has become a fountain of valuable data, but only if you put it to work for you. This ebook explores:
Why only 7% of companies use their data to full effect
How using automated business analysis will uplevel your BI efforts
How winning marketers use data for competitive advantage
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