Learn how some marketers are responding to the ever-increasing demand on marketing communications.
With all the customization associated with marketing communications, this puts immense pressure on marketing teams. There has been an explosion in personalization and versioning which requires more digital assets being staged and ready to be summoned by campaign tools. Mix in predictive analytics to vary copy, imagery and offers, and marketers suddenly have a lot more to produce.
Most marketers cannot keep up with the demand. As a reaction, marketers are looking at different ways to increase production by getting work done overnight.
In this paper, we share with you some insights on how to maximize these efforts, including 10 Ways to Make Onshore-Offshore efforts work.