Find out how Microsoft sourced detailed ‘voice of the customer’ insights before launching an innovative new product using Azure Cloud Services.
In a world of information overflow, Microsoft Azure empowers organizations to effectively work with data. Yet in a crowded market of cloud computing platforms, sustaining innovation can be just as challenging as disrupting the space.
The secret to Microsoft’s $1 trillion market cap? Custom B2B research, fueled by insights from highly technical users and decision makers. Hear how they sourced data points on:
Competitive benchmarks — what other solutions customers were using and what their feedback was for those solutions.
Market-entry insights — who to sell to and how to sell.
Integration insights — what integrations competitors offered, and what integrations customers depended on.
If you’re a research leader looking for data to direct product, engineering, and marketing decisions — and anchor multimillion dollar growth — this case study is for you.
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