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HOW COLGATE-PALMOLIVE ACCELERATED AD CAMPAIGN OPTIMIZATION
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"HOW COLGATE-PALMOLIVE ACCELERATED AD CAMPAIGN OPTIMIZATION"

The key objective for Colgate-Palmolive’s Data Excellence Initiative was to collect the right information about their digital advertising performance and get it done faster.

With Adverity, the company completely eliminated manual data processing allowing their data analysts to focus on their core competencies and generate new insights.

By analyzing both historic and up-to-date data, they are now able to optimize ad campaigns much faster and with more confidence, significantly improving campaign efficiency and budget allocation.

With fully-automated data integration, Colgate-Palmolive can now:

  • Focus on extracting value from ad performance data
  • Optimize advertising campaigns in a more agile way
  • Uncover trends and new insights based on historical data

Find out in more detail about the improvements that Colgate-Palmolive achieved with Adverity. Get the eBook.


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