In this article we reveal our time tested strategy of leveraging Amazon PPC to increase traffic, rankings, and sales to our client's Amazon stores and listings. The key to Amazon ads is having a clear strategy to follow and understanding how to best make use of all the tools that Amazon provides for sellers.
If you are looking to grow your Amazon brand, then Amazon PPC is an absolute MUST and is the only way to remain relevant and scale your brand in the Amazon ecosystem.
Usually when you bring up “Pay-Per-Click” (PPC) advertising to the average person, you get blank stares or people think you are speaking a totally different language. In their defense, Amazon PPC is like a different language for most, but if you can learn to speak and interpret this language, it can lead to a whole new world of possibilities and potential for your Amazon business. Consider this article as the, “Rosetta Stone” for Amazon PPC.