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"MARKETING AND MEDIA TRENDS REPORT 2024"
Hear from Health Marketers Across the Industry
It’s an exciting time for health marketing. Our industry is in a sustained state of innovation, with marketers increasing their use of technology and data to meet the changing needs of our audiences.
As we turn the corner to 2024, what does the new year hold for our industry? And where do marketing priorities lie?
To shed light on these questions, PulsePoint interviewed brand marketers, agency executives, media strategists, traders, and technologists across the pharmaceutical marketing sector. The 2024 Marketing and Media Trends Report compiles the perspectives of these leading industry experts.
Meet your colleagues, and find out how they’re incorporating artificial intelligence, omnichannel marketing and advanced analytics in their day-to-day work, and how they’re countering people’s declining attention spans to keep marketing engagement up. Read the report.
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