Credit unions are adjusting their marketing strategies to reach and retain new members. This podcast episode offers advice for reaching the underserved and underbanked through hyperlocal community engagement.
After the economic downturn of 2020, credit unions can’t afford to overlook opportunity segments “hiding” in plain sight. In this episode of The Marketing Insider: A Claritas Podcast, host Monique Ruiz joins Coopera Consulting’s Victor Corro and Claritas’ Catherine Spisszak to discuss the top challenges CUs face as they solidify their 2021 go-to-market strategies.
Listen to the podcast now to learn:
How supporting local organizations can help you achieve a competitive edge
What the rise of fintech means for traditional banking institutions
How to get involved on a hyperlocal level to reach the underserved and underbanked
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