"Digital Asset Management for The Modern Marketer"
A role-by-role breakdown of how digital asset management turns marketers into value-drivers in 2019.
Ever wonder 'what does DAM do for me?'
We're constantly asking that question, so we sought to uncover the DAM use case for 10 key marketing roles; how they better produce, manage, and share digital content. The key is to have the whole team using the same centralized tool but in different and unique ways.
This guide includes:
How designers & creative directors eliminate admin tasks like uploading or downloading every revision
How brand managers & marketers keep all company content consistent with brand guidelines
Where DAM sits in the tech stack for marketing technology
Plus 6 other marketing roles highlighted
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