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Data Scores Big for the Sports Fan Experience
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"Data Scores Big for the Sports Fan Experience"

How sports leagues and teams can boost the fan experience through personalization and real-time data analytics.

Sports are about head and heart, or so the traditional thinking goes. Now, though, another crucial element is impacting the sports industry: data. Instead of eroding the inherently human qualities of playing and watching sports, though, data is enhancing them. enabling leagues and teams to capitalize on the direct.to-consumer (OTC) model and attract more players and fans. By promoting the excitement of sports, leagues and teams also gain big business outcomes through an improved fan experience. 


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