Companies accustomed to building campaigns around first-party data find themselves with more missing pieces and fewer insights. Examine strategies to engage with consumers in meaningful ways even as they grow less comfortable sharing information about who they are and what they like.
Companies accustomed to building campaigns around their first-party consumer data now find themselves with more missing pieces, fewer insights and incomplete pictures of customers and prospects. This situation will only grow more challenging with the changing landscape of identity and how to protect it.
Couple these constant challenges with the demise of third-party cookies, changes in privacy regulations, and a surging growth in eCommerce and connected devices, and the complex process gets that much more complicated.
Within this eBook, you will learn how to conquer the complexity of identity resolution in order to engage with consumers in meaningful ways.
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