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"Complete Guide to Understanding, Buying and Using Intent Data"
A full roadmap to effectively adding this powerful tool to your revenue growth stack
Intent Data is the big new buzz in B2B sales and marketing. That means there's lots of noise, outrageous claims, crazy expectations and conflated offerings.
This guide offers a straightforward look at data options, models, and activation tactics.
- 1st, 2nd & 3rd party data
- Common data models
- Insight into how different data sources are collected
- Use cases across the customer lifecycle
- How to activate and orchestrate data - turning marketing and sales intelligence into actionable opportunities
Whether you call it buyer intent data, purchase intent, buying triggers, behavioral intent data or any of many other terms - your goal is the same.
To drive more leads, opportunities and revenue.
This guide will help you understand whether and how intent data can help and provide guidelines to make an informed decision.
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