We shop at reputable stores and eat at reputable restaurants because we trust the quality of their products and food preparation, respectively. The same logic can be applied to email campaigns.
Our mailbox providers know that we only want to receive messages from the best of the best which is why building your own sender reputation is so important if you want to make it to your customers’ inboxes.
Unsure of what even goes into a sender reputation? Learn the ins and outs of what mailbox providers are looking for in our latest whitepaper, Building Your Sender Reputation In Four Steps.
You will dive into the 4 main steps towards a better reputation.