A framework comprising of best practices to consider and red flags to avoid.
Maintaining a consistent, correct, and complete marketing database is not just a problem for marketers, it's an epidemic. Not convinced? Research from MarketingSherpa states B2B contact data decays at annualized rate of 22.5%.
Download this complimentary buyer's guide to learn about:
Key terms & metrics related to database management projects
Common pricing models vendors imply
End-to-end cleansing & segmentation capabilities
Best practices & must-have features to consider during your vendor selection
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