Operationalizing design is hard. Here's how to make it happen.
Over the course of the past 6 years, we here at SketchDeck have worked with hundreds of marketing and B2B design teams, including: Remy Cointreau, Okta, SAP and Instacart. We've helped organizations not only overcome business-to-business marketing design challenges, but transition to more design-centric cultures.
Why? Because good design helps you grow!
In this eBook we'll distill our experience down into three key topics:
How B2B design expectations are changing
The design challenges B2B companies are facing, and how to overcome them
How to strategically deliver great design throughout your organization
Finally, we take these insights and offer a detailed 6-step organizational strategy covering:
How to assess your design needs
Flexible brand systems
Independent design teams
Clear design metrics and objectives
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