Join us for an inspiring podcast episode featuring Mary Purk, Managing Director of the AI and Analytics Research Center at Wharton. Hosted by Betsy Peters, this episode delves into the world of leveraging AI and analytics to elevate the customer journey, overcoming tech resistance, and fostering diversity in revenue operations roles.
Gain insights into the transformative power of AI and analytics in enhancing the customer journey.
Discover strategies for overcoming resistance to new technologies in revenue operations.
Explore the importance of promoting diversity in revenue operations roles.
Guest Bio: Mary Purk brings over 20 years of experience as a marketing analytics executive with expertise in rigorous data analysis and AI/ML models. Her experience spans various industries, including retail and consumer packaged goods. She excels in leveraging data to influence sales response, with a focus on loyalty & CRM programs, category management, merchandising, customer experience, A/B testing, and segmentation analyses.